Depending on when you are reading this, one of the most polarizing presidential elections in US history will have recently taken place and, no matter what the outcome, the American electorate will have put in office either a political first-timer or the first-ever woman president.
The fall season is one of our favorite times of the year with its crisp temperatures, college football and World Series; although for many Challenger Brands, the fall also means budget reconciliation, brand reviews and planning for next year.
You might be a Challenger Brand if you’re being out-resourced by your competitors.
Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguish it from any other business in your industry.
For Challenger Brands who are trying to improve their daily SEO (Search Engine Optimization) performance (and, who isn’t?), there are few tactics that produce greater results than the solicitation and submission of positive reviews.
At Gumas, we believe all business is H-to-H: Human-to-Human, and Challenger Brand Marketing must connect on a human level. One way we like to help traditionally labeled B-to-B organizations think more human-ly, is by running key team members through a branding exercise called, RetailVision.
Many Challenger Brands find themselves in environments where better-established Gorilla Brands dominate the industry-wide conversation and prevent the Challenger Brand from getting a word in edgewise.
Understanding what your customers and prospects need to hear from you that will motivate them to learn more, contact you or complete some sort of action is at the foundation of the Challenger Brand approach to messaging.
Like many of you, when the calendar turns to March, we think of tournament time. Bracketology. Cinderellas. Fantastic Finishes. Madness.
Our #1 job as a Challenger Brand Marketing agency is not to create great advertising and implement incisive strategic marketing plans; our job is to help our clients grow their businesses.
As we look ahead to a bright and exciting 2016, many of us use this pensive time of reflection and speculation to establish personal resolutions going into the new year.
It’s the holiday season and we at Gumas would like to share a gift with the Challenger Brand community.
Quickly, go to your company’s website homepage. One-thousand-one, what do you see? One-thousand-two, can you immediately tell whose homepage you’re on? One-thousand-three, is it clearly marked with your logo and […]
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