Welcome to the Gumas blog.

Electing A Challenger Brand

November 8th, 2016 Written by

Depending on when you are reading this, one of the most polarizing presidential elections in US history will have recently taken place and, no matter what the outcome, the American electorate will have put in office either a political first-timer or the first-ever woman president.



10 Biggest Fears of Challenger Brands

October 5th, 2016 Written by

The fall season is one of our favorite times of the year with its crisp temperatures, college football and World Series; although for many Challenger Brands, the fall also means budget reconciliation, brand reviews and planning for next year.



You Might be a Challenger Brand If… Volume 2

September 7th, 2016 Written by

You might be a Challenger Brand if you’re being out-resourced by your competitors.



If Your Brand Were A Famous Person, Who Would It Be?

August 3rd, 2016 Written by

Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguish it from any other business in your industry.



How Reviews Produce Tasty SEO Juice

July 12th, 2016 Written by

For Challenger Brands who are trying to improve their daily SEO (Search Engine Optimization) performance (and, who isn’t?), there are few tactics that produce greater results than the solicitation and submission of positive reviews.



The Superpower of RetailVision

June 7th, 2016 Written by

At Gumas, we believe all business is H-to-H: Human-to-Human, and Challenger Brand Marketing must connect on a human level. One way we like to help traditionally labeled B-to-B organizations think more human-ly, is by running key team members through a branding exercise called, RetailVision.



5 Steps to Better Challenger Brand Reputation Management

May 10th, 2016 Written by

Many Challenger Brands find themselves in environments where better-established Gorilla Brands dominate the industry-wide conversation and prevent the Challenger Brand from getting a word in edgewise.



How Challenger Brands Should Question Their Questioning

April 5th, 2016 Written by

Understanding what your customers and prospects need to hear from you that will motivate them to learn more, contact you or complete some sort of action is at the foundation of the Challenger Brand approach to messaging.



Challenger Brand Madness

March 2nd, 2016 Written by

Like many of you, when the calendar turns to March, we think of tournament time. Bracketology. Cinderellas. Fantastic Finishes. Madness.



4 Tips to Grow Brand Value

February 2nd, 2016 Written by

Our #1 job as a Challenger Brand Marketing agency is not to create great advertising and implement incisive strategic marketing plans; our job is to help our clients grow their businesses.



Challenger Brand Resolutions

January 5th, 2016 Written by

As we look ahead to a bright and exciting 2016, many of us use this pensive time of reflection and speculation to establish personal resolutions going into the new year.



The Tech Start Up Naming Tool

December 2nd, 2015 Written by

It’s the holiday season and we at Gumas would like to share a gift with the Challenger Brand community.



The 7-Second Rule of Websites

November 3rd, 2015 Written by

Quickly, go to your company’s website homepage. One-thousand-one, what do you see? One-thousand-two, can you immediately tell whose homepage you’re on? One-thousand-three, is it clearly marked with your logo and […]

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