Welcome to the Gumas blog.

The 7-Second Rule of Websites

November 3rd, 2015 Written by

Quickly, go to your company’s website homepage. One-thousand-one, what do you see? One-thousand-two, can you immediately tell whose homepage you’re on? One-thousand-three, is it clearly marked with your logo and […]

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Making B2B Socially Acceptable

October 6th, 2015 Written by

Truth is, virtually everyone is on Facebook. And, if they’re not on Facebook, they’re on LinkedIn, Twitter or, most likely, all three.

“Dear Gumas” – We’ve Already Done The Research…

September 15th, 2015 Written by

In order to develop compelling brand messaging, a Challenger Brand must first clearly understand what it is your prospects need to hear from you that will drive them to action.

“Dear Gumas” – Do We Need A Tagline?

September 1st, 2015 Written by

A couple times each year, we share some representative inquiries in a segment we like to call, “Dear Gumas.”

Your Three Target Audiences

August 4th, 2015 Written by

For most Challenger Brands, clearly identifying your target audience can be one of the most important and difficult tasks associated with building a brand.

Philanthropy Marketing – Getting While Giving

July 8th, 2015 Written by

The famous French writer/poet, Victor Hugo, said, “As the purse is emptied, the heart is filled.” A philosophy followed by many Challenger Brands who recognize that charitable activity is part […]

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Time to Trade In Your Trade Show Strategy

June 11th, 2015 Written by

Trade Shows can be a tremendous vehicle for Challenger Brands to launch product lines, connect with prospects, engage with current customers, evaluate the competitive landscape, network with peers and, of […]

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“Dear Gumas” – Volume 1

May 5th, 2015 Written by

Like most full-service advertising agencies, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions. We thought […]

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“What’s In It For Me?” – The Value of a Value Proposition

April 8th, 2015 Written by

Most marketers think of their business as an organization of great features. “We offer only the finest USDA Choice steaks from 100% grass-fed cows.” “Our Certified Pre-Owned Vehicles go through […]

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What Do You Want to Be Famous For

March 10th, 2015 Written by

Forgiving the grammatically incorrect title (“For what do you want to be famous,” just doesn’t carry the same caché); if you could only be known for one thing, what would […]

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Non-Profits are Challenger Brands, Too.

February 11th, 2015 Written by

Winston Churchill famously once said, “We make a living by what we get, we make a life by what we give.” With this in mind, many of us dedicate a great […]

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To Know Thy Competitor is to Know Thyself

January 9th, 2015 Written by

We chat with many organizations who are looking to build their marketing programs and through our initial discovery, we often ask them to tell us a little bit about their […]

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What’s In A Challenger Brand Name?

December 3rd, 2014 Written by

In act two, scene two of Shakespeare’s Romeo and Juliet, Juliet asks the enduring question, “What’s in a name? That which we call a rose, by any other name would […]

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