Welcome to the Gumas blog.

How Challenger Brands Should Question Their Questioning

April 5th, 2016 Written by

Understanding what your customers and prospects need to hear from you that will motivate them to learn more, contact you or complete some sort of action is at the foundation of the Challenger Brand approach to messaging.



Challenger Brand Madness

March 2nd, 2016 Written by

Like many of you, when the calendar turns to March, we think of tournament time. Bracketology. Cinderellas. Fantastic Finishes. Madness.



4 Tips to Grow Brand Value

February 2nd, 2016 Written by

Our #1 job as a Challenger Brand Marketing agency is not to create great advertising and implement incisive strategic marketing plans; our job is to help our clients grow their businesses.



Challenger Brand Resolutions

January 5th, 2016 Written by

As we look ahead to a bright and exciting 2016, many of us use this pensive time of reflection and speculation to establish personal resolutions going into the new year.



The Tech Start Up Naming Tool

December 2nd, 2015 Written by

It’s the holiday season and we at Gumas would like to share a gift with the Challenger Brand community.



The 7-Second Rule of Websites

November 3rd, 2015 Written by

Quickly, go to your company’s website homepage. One-thousand-one, what do you see? One-thousand-two, can you immediately tell whose homepage you’re on? One-thousand-three, is it clearly marked with your logo and […]

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Making B2B Socially Acceptable

October 6th, 2015 Written by

Truth is, virtually everyone is on Facebook. And, if they’re not on Facebook, they’re on LinkedIn, Twitter or, most likely, all three.



“Dear Gumas” – We’ve Already Done The Research…

September 15th, 2015 Written by

In order to develop compelling brand messaging, a Challenger Brand must first clearly understand what it is your prospects need to hear from you that will drive them to action.



“Dear Gumas” – Do We Need A Tagline?

September 1st, 2015 Written by

A couple times each year, we share some representative inquiries in a segment we like to call, “Dear Gumas.”



Your Three Target Audiences

August 4th, 2015 Written by

For most Challenger Brands, clearly identifying your target audience can be one of the most important and difficult tasks associated with building a brand.



Philanthropy Marketing – Getting While Giving

July 8th, 2015 Written by

The famous French writer/poet, Victor Hugo, said, “As the purse is emptied, the heart is filled.” A philosophy followed by many Challenger Brands who recognize that charitable activity is part […]

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Time to Trade In Your Trade Show Strategy

June 11th, 2015 Written by

Trade Shows can be a tremendous vehicle for Challenger Brands to launch product lines, connect with prospects, engage with current customers, evaluate the competitive landscape, network with peers and, of […]

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“Dear Gumas” – Volume 1

May 5th, 2015 Written by

Like most full-service advertising agencies, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions. We thought […]

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