A veteran of the advertising and interactive marketing industry, John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the S.F. Business Times. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of the popular book “Marketing Smart” which describes how challenger brands can develop marketing strategies to effectively take on their larger competitors. In addition, John is an adjunct professor of branding, advertising and interactive marketing, a sought after speaker and a regular columnist for several publications and blogs. John currently sits on many boards, including the San Francisco Giants Community Fund, The San Francisco Chamber of Commerce, San Francisco State University, The Greater San Francisco Advertising Club, The California Geo-Tourism Council and The Elios Society. John was recently inducted into the San Francisco State University Hall of Fame, recognized for his community service and leadership by the U.S. Senate and the S.F. Giants, and was selected as the “Man of the Year” by The Elios Society. Find John Gumas on Google+.