Archive for the ‘Marketing Smart Lite’ Category


4 Tips to Grow Brand Value

February 2nd, 2016 Written by

Our #1 job as a Challenger Brand Marketing agency is not to create great advertising and implement incisive strategic marketing plans; our job is to help our clients grow their businesses.


“What’s In It For Me?” – The Value of a Value Proposition

April 8th, 2015 Written by

Most marketers think of their business as an organization of great features. “We offer only the finest USDA Choice steaks from 100% grass-fed cows.” “Our Certified Pre-Owned Vehicles go through […]

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To Know Thy Competitor is to Know Thyself

January 9th, 2015 Written by

We chat with many organizations who are looking to build their marketing programs and through our initial discovery, we often ask them to tell us a little bit about their […]

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Can A Mascot Bring Your Challenger Brand to Life?

September 10th, 2014 Written by

Think your brand might be a little tired, somewhat stale, too 2-dimensional? Need a shot of marketing adrenaline, a double brand espresso, some positioning glucuronolactone? Perhaps you need to bring […]

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Best Practices to Build Your Brand on Twitter

March 28th, 2014 Written by

Is Twitter part of your social media marketing? Are you following best practices to build your brand and ultimately grow your business? Twitter is the ultimate “micro-blog” and provides challenger […]

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Are Specialized Business Publications Right For Your Business?

January 21st, 2014 Written by

Marketing in a business-to-business arena is full of endless media options. So, how do Challenger Brands get the most return from their media strategy? By targeting specific messages to specialized […]

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Successful Email Marketing Campaigns For Challenger Brands

December 17th, 2013 Written by

Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers? Above all, existing customers […]

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Building Challenger Brand Awareness and Boosting Business With Pinterest

November 18th, 2013 Written by

At its most basic, Pinterest is a social media site that lets people share things that they find interesting. Users organize images, called “pins,” on different “boards,” which are categorized […]

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What Makes an Effective Challenger Brand Ad?

October 15th, 2013 Written by

Ever wonder why some print advertisements generate an enormous response, while others seem to just fall flat? Challenger brands can’t afford to waste time and money on feeble advertisements; they […]

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SEO Pitfalls to Avoid

September 4th, 2013 Written by

When you conduct online searches, how often do you scroll down to the bottom of the page? Do you ever visit the second page of results? If you are like […]

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The Power of a Cover Letter

August 20th, 2013 Written by

In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising. Most direct […]

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Should Challenger Brands Invest In Out-of-Home Advertising?

August 13th, 2013 Written by

Almost two centuries ago, in 1835, Jared Bell created the first ever outdoor poster. The 9×6 foot ad was for a circus show in New York, a well-suited client for […]

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Challenger Brand Case Study: Allegiant Air

August 6th, 2013 Written by

How do Challenger Brands succeed in a marketplace that is saturated with larger and better-funded competitors? They have to individualize themselves, find their niche and offer something nobody else does. […]

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