Archive for the ‘Marketing Smart Lite’ Category


The Role of Music in Advertising

July 23rd, 2013 Written by

If there is one thing that can transform an advertisement from lack-luster to genuinely enjoyable, it’s music. A good soundtrack can get people to turn their television volume up; a […]

Read More →


Don’t Fall Into the Branding Trap

July 17th, 2013 Written by

Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap. Here’s the critical […]

Read More →


America’s Cup Brings High Profile Sponsors to San Francisco

July 15th, 2013 Written by

America’s Cup is now officially underway. The more than 150 year-old boat race began Sunday, July 7th in the San Francisco Bay. San Francisco was chosen to host by the […]

Read More →


How Challenger Brands Can Get the Most Out of Facebook Advertising

July 2nd, 2013 Written by

Social media has become a crucial component of Challenger Brand Marketing. It improves your SEO results, it’s a great way to share company updates and it builds relationships with new […]

Read More →


Why You Should Invest in Mobile Advertising and How to Do it Right

June 25th, 2013 Written by

Nowadays, we can do just about everything on our smart phones. Get restaurant recommendations, do our banking, view the weather forecast, and even find a date all from the palm […]

Read More →


The Five Most Overlooked Mistakes in Marketing

June 18th, 2013 Written by

The marketing and promotion of any product or service can be tough, especially for Challenger Brands up against competitors with greater resources. The objective should be to have your marketing […]

Read More →


Are You Giving Up Too Quickly on Your Advertising?

May 20th, 2013 Written by

As you begin working on your next advertising campaign you strategize the best ways to promote your project. You do your homework researching your competitors and target audience. Finally after […]

Read More →


It’s All About How You Say It

April 17th, 2013 Written by

Developing the proper marketing mix is critical to the success of Challenger Brands. Print, digital, TV, radio, direct mail and outdoor advertising can all be effective media for delivering your […]

Read More →


Harness the Power of Trade Advertising

March 20th, 2013 Written by

Simply put, trade advertising targets a specific niche. People who are serious about their industry, read trade publications to get the latest information, to learn better ways to do things […]

Read More →


How Challenger Brands Should Speak to the Press

February 14th, 2013 Written by

There’s no advertising exposure more credible than having a PR story featuring your company or product in a magazine, local newspaper, online or on television or radio. Many times, our […]

Read More →


How Can Challenger Brands Get Some Good PR?

January 15th, 2013 Written by

Are you looking for ways to get more awareness and exposure for your company or products without having to spend a lot of money (well, who isn’t?)? Consider this public […]

Read More →


Show Them the Benefits

December 19th, 2012 Written by

All well-written marketing materials emphasize features. Sure, it’s nice to know “the what” of a product or service, but your customers are mostly interested in “the why” of your products. […]

Read More →


Planning for Greater Success

November 15th, 2012 Written by

One of the main goals of any advertising plan, especially when it comes to Challenger Brands marketing, should be to maximize your potential return on investment. Here is a tip […]

Read More →