Archive for the ‘Monthly Newsletter’ Category

Embrace the People Page.

April 6th, 2017 Written by

Clients are regularly amazed when we tell them that after the homepage, the most frequently visited page of a business-focused website is the “People” page.

Does Your Website Pass The ABC Test?

March 9th, 2017 Written by

We have a Challenger Brand approach to the 7 Second Rule, and it’s called the ABC Test.

Football & Branding – A Match Made in Challenger Brand Heaven

February 7th, 2017 Written by

The end of another football season has just been marked with the completion of last Sunday’s big game. Watching the colorful pageantry that is professional football played on the global stage, we are reminded how well the sport gets branding.

Top 5 Challenger Brand Resolutions

January 4th, 2017 Written by

We invite you to look ahead at 2017 through specially filtered Challenger Brand glasses in order to see the next 12 months in its most professional clarity.

The Challenger Brand Holiday Gift Guide

December 8th, 2016 Written by

It’s the holiday season and as has been our tradition, we at Gumas would like to share a gift with the Challenger Brand community. This year, we thought it might […]

Read More →

Electing A Challenger Brand

November 8th, 2016 Written by

Depending on when you are reading this, one of the most polarizing presidential elections in US history will have recently taken place and, no matter what the outcome, the American electorate will have put in office either a political first-timer or the first-ever woman president.

10 Biggest Fears of Challenger Brands

October 5th, 2016 Written by

The fall season is one of our favorite times of the year with its crisp temperatures, college football and World Series; although for many Challenger Brands, the fall also means budget reconciliation, brand reviews and planning for next year.

You Might be a Challenger Brand If… Volume 2

September 7th, 2016 Written by

You might be a Challenger Brand if you’re being out-resourced by your competitors.

If Your Brand Were A Famous Person, Who Would It Be?

August 3rd, 2016 Written by

Imagine your company as if it were a living, breathing organism with a personality and a set of attributes that distinguish it from any other business in your industry.

How Reviews Produce Tasty SEO Juice

July 12th, 2016 Written by

For Challenger Brands who are trying to improve their daily SEO (Search Engine Optimization) performance (and, who isn’t?), there are few tactics that produce greater results than the solicitation and submission of positive reviews.

The Superpower of RetailVision

June 7th, 2016 Written by

At Gumas, we believe all business is H-to-H: Human-to-Human, and Challenger Brand Marketing must connect on a human level. One way we like to help traditionally labeled B-to-B organizations think more human-ly, is by running key team members through a branding exercise called, RetailVision.

5 Steps to Better Challenger Brand Reputation Management

May 10th, 2016 Written by

Many Challenger Brands find themselves in environments where better-established Gorilla Brands dominate the industry-wide conversation and prevent the Challenger Brand from getting a word in edgewise.

How Challenger Brands Should Question Their Questioning

April 5th, 2016 Written by

Understanding what your customers and prospects need to hear from you that will motivate them to learn more, contact you or complete some sort of action is at the foundation of the Challenger Brand approach to messaging.