2013 is quickly coming to a close. The end of Q4 means it’s time to evaluate the year’s business successes and shortcomings and set new goals for 2014. Are profits below the desired level? Has business growth come to a standstill? If your company needs some revitalization, then your marketing strategy is the ideal place to start.
Take a moment to re-evaluate all of your marketing materials. Do they communicate a clear and consistent message? Are the goals and values of your company distinctly communicated to every potential customer across all marketing platforms? If not, it’s time to start over with the basics.
In order to get all your communications in line and on track for success, you need to develop a simple yet meaningful Elevator Pitch. An Elevator Pitch is a description of your business that can be delivered in one minute or less. It can be used when pitching prospects, reaching out to job candidates or just explaining to a friend what you do. A perfect Elevator Pitch will describe the “how,” “why” and “for whom” of your company in a dynamic way that will leave a great first impression on prospects and serve as a mission statement to guide future business decisions.
The Gumas Challenger Brand Elevator Pitch process brings your brand to life with compelling language that only your company can say and will drive your prospects to action. It can be the difference between mediocre or great results.
The first step in this process is for marketers to ask themselves four essential questions. We’ll explain what these questions are and how to use the answers in our upcoming webinar, “How to Write the Perfect Elevator Pitch.”
This webinar will be held on December 11, 2013 from 11:00 – 11:30am PST. Registration is free. We hope you can join us!