The Tech Start Up Naming Tool

December 2nd, 2015 Written by


It’s the holiday season and we at Gumas would like to share a gift with the Challenger Brand community. As an agency geographically based in the belly of the technology beast, we have built and branded many start-ups. Frequently, this process begins with the development of an appropriate and provocative brand name. As followers of the Challenger Brand Marketing Blog well know, the naming process requires time, research, analysis, testing and a great deal of smarts. But, thanks to a brand new scientific marketing tool, all of that hard work just became a bit easier.

Now, with the amazing Gumas Tech Start-Up Naming Aggregator, you can save weeks of brainstorming, research and analysis by following these easy steps. Simply take the name of your CEO and apply the first letter of his/her first name and match it to the chart below to secure the first half of the start-up’s name. Then, take the first letter of your CEO’s last name to attach the second half of the name.

For example, if your CEO’s name is John Gumas, your new start-up would be called HyperRock. If your CEO’s name was Craig Alexander, the start-up would be known as Zenster.



What’s the name of your company?
Of course, this Aggregator was designed purely for entertainment purposes and Gumas is not legally liable for any names formally used as a result of this exercise.
However…you’re welcome.

Happy Holidays and if you would like some deeper assistance with the naming of your start-up, please drop us a line at:


Until next time…

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