You Might be a Challenger Brand If…?

November 5th, 2014 Written by

With apologies to Jeff Foxworthy, who has made a nice career out of pointing out, “You might be a redneck if…you think ‘loading the dishwasher’ means getting your wife drunk,” we’d like to share with you the top ten ways you might be a Challenger Brand.

  1. You might be a Challenger Brand if you think “new and improved” is a tagline.
  2. You might be a Challenger Brand if sharing your new package design concepts with your neighbor is considered a Social Media strategy.
  3. You might be a Challenger Brand if you think Search Engine Optimization is turbo-charging
    your metal detector.
  4. You might be a Challenger Brand if your marketing team has “new logo” on its Christmas list.
  5. You might be a Challenger Brand if your sales materials lead with, “As seen on TV.”
  6. You might be a Challenger Brand if you’ve ever wondered why you need a design team when
    you have Google Images.
  7. You might be a Challenger Brand if you consider Lead Generation an era and not a strategy.
  8. You might be a Challenger Brand if your website homepage is more cluttered than
    your teenager’s bedroom.
  9. You might be a Challenger Brand if you think Conversion Rate is a religious term.
  10. You might be a Challenger Brand if your marketing plan was last seen on the back of a milk carton.

In reality, you might be a Challenger brand if you’re being out-resourced by your competitors. Generally, this means being outspent, but can also mean that your competitors may have greater distribution, larger sales force or just better brand awareness. As the Champion of the Challenger Brand, we help companies take on their better-resourced competitors and win. If you need a formal assessment to determine if you might a Challenger Brand, just let us know.

Until next time…

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