Posts Tagged ‘challenger brand marketing’


“What’s In It For Me?” – The Value of a Value Proposition

April 8th, 2015 Written by

Most marketers think of their business as an organization of great features. “We offer only the finest USDA Choice steaks from 100% grass-fed cows.” “Our Certified Pre-Owned Vehicles go through […]

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5 Blogging Tips for Challenger Brands

April 15th, 2014 Written by

Blogging is one of the most valuable tools that Challenger Brands have to engage with customers and ultimately build credibility. If you’re not blogging, it’s time to get started. A […]

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Email Marketing Terms Challenger Brands Should Know (Part 2)

March 7th, 2014 Written by

Email Marketing Terms Challenger Brands Should Know (Part 1)

February 20th, 2014 Written by

To help you better understand the world of email marketing, we assembled a list of email terms you need to know. In Part 1, we will highlight marketing-specific terms, whereas […]

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Successful Email Marketing Campaigns For Challenger Brands

December 17th, 2013 Written by

Email marketing campaigns can be very powerful and cost-effective marketing tools. But, how can Challenger Brands develop a good email target list and attract more subscribers? Above all, existing customers […]

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Holiday Marketing Ideas for Challenger Brands

December 5th, 2013 Written by

If you want an example of holiday marketing done right, look no further than gorilla brand Starbucks Coffee. The mega-chain’s cheery decorations and heart-warming holiday drinks become ubiquitous during the […]

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7 Elements of Great Challenger Brand Storytelling

November 5th, 2013 Written by

Everyone loves a good story. From Homer’s Odyssey to Superman: Man of Steel, we’ve been listening to stories for ages. A well-told narrative can capture the attention of listeners for […]

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How Challenger Brands Should Run a Promotion on Social Media

October 22nd, 2013 Written by

Halloween is fast approaching, and you know what that means: heaps of holiday-themed contests. Costume contests, pumpkin-carving contests, how-many-marshmallows-can-you-fit-in-your-mouth-at-once contests, and others proliferate this time of year. The lift in […]

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What Makes an Effective Challenger Brand Ad?

October 15th, 2013 Written by

Ever wonder why some print advertisements generate an enormous response, while others seem to just fall flat? Challenger brands can’t afford to waste time and money on feeble advertisements; they […]

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3 Ways Challenger Brands Should Advertise on LinkedIn

October 1st, 2013 Written by

Do you know why 77% of all jobs are posted to LinkedIn? Ever wonder why 97% of HR/Staffing professionals use the social networking site, and 48% of recruiters post to […]

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Combining Art and Advertising in the Streets of San Francisco

September 24th, 2013 Written by

First the walls were painted white. Then the message The Future is Yours to Create emerged. San Franciscans who found themselves on Divisadero between Hayes and Grove in mid-August witnessed […]

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Challenger Brand Case Study: Allegiant Air

August 6th, 2013 Written by

How do Challenger Brands succeed in a marketplace that is saturated with larger and better-funded competitors? They have to individualize themselves, find their niche and offer something nobody else does. […]

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