Posts Tagged ‘marketing smart’


Philanthropy Marketing – Getting While Giving

July 8th, 2015 Written by

The famous French writer/poet, Victor Hugo, said, “As the purse is emptied, the heart is filled.” A philosophy followed by many Challenger Brands who recognize that charitable activity is part […]

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Time to Trade In Your Trade Show Strategy

June 11th, 2015 Written by

Trade Shows can be a tremendous vehicle for Challenger Brands to launch product lines, connect with prospects, engage with current customers, evaluate the competitive landscape, network with peers and, of […]

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The Power of a Cover Letter

August 20th, 2013 Written by

In today’s fast-paced world, sometimes we forget some of the old basics of marketing. We have found this to be true when it comes to direct response advertising. Most direct […]

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Don’t Fall Into the Branding Trap

July 17th, 2013 Written by

Do you know the difference between branding and brand development? This is where many Challenger Brands make a potentially fatal mistake and fall into the branding trap. Here’s the critical […]

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