Posts Tagged ‘marketing’

You Might be a Challenger Brand If… Volume 2

September 7th, 2016 Written by

You might be a Challenger Brand if you’re being out-resourced by your competitors.

“Dear Gumas” – Do We Need A Tagline?

September 1st, 2015 Written by

A couple times each year, we share some representative inquiries in a segment we like to call, “Dear Gumas.”

“Dear Gumas” – Volume 1

May 5th, 2015 Written by

Like most full-service advertising agencies, we receive lots of random calls and emails from well-meaning marketers looking for some quick advice and “simple” answers to various marketing questions. We thought […]

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3 Inspiring TED Talks About Advertising

October 29th, 2013 Written by

Have you been feeling a little lackluster lately? Do your projects feel a bit uninspired? Are you tired of thinking about marketing and advertising all the time? Of course not! […]

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Why You Should Invest in Mobile Advertising and How to Do it Right

June 25th, 2013 Written by

Nowadays, we can do just about everything on our smart phones. Get restaurant recommendations, do our banking, view the weather forecast, and even find a date all from the palm […]

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Are You Underestimating the Power of a Competitive Analysis?

June 15th, 2011 Written by

Most companies have the best intentions when they set out to create a marketing plan. But there is one thing that we consistently see underestimated – and, in many cases, […]

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