Posts Tagged ‘research’


How Challenger Brands Should Question Their Questioning

April 5th, 2016 Written by

Understanding what your customers and prospects need to hear from you that will motivate them to learn more, contact you or complete some sort of action is at the foundation of the Challenger Brand approach to messaging.


“Dear Gumas” – We’ve Already Done The Research…

September 15th, 2015 Written by

In order to develop compelling brand messaging, a Challenger Brand must first clearly understand what it is your prospects need to hear from you that will drive them to action.