You Might be a Challenger Brand If… Volume 2

September 7th, 2016 Written by

brandingOne of our most popular Challenger Brand Marketing Blogs was from a few years ago and helped marketers determine if they were indeed a Challenger Brand. That blog borrowed from comedian, Jeff Foxworthy, who is famous for pointing out, “You might be a redneck if…Your school fight song was “Dueling Banjos;” we’d like to share with you ten more ways you might be a Challenger Brand.

  1. You might be a Challenger Brand if you think “since 1987” is a tagline.
  2. You might be a Challenger Brand if inviting friends over to watch your new commercial is considered a Social Media strategy.
  3. You might be a Challenger Brand if you think Search Engine Optimization requires yellow crime-scene tape.
  4. You might be a Challenger Brand if you believe going toe-to-toe with your competitors is looking, sounding and doing the same things as them.
  5. You might be a Challenger Brand if your sales materials include, “But, wait, there’s more.”
  6. You might be a Challenger Brand if your Trade Show strategy consists of trading business cards.
  7. You might be a Challenger Brand if you consider Content Marketing happily pushing a shopping cart down the cereal aisle.
  8. You might be a Challenger Brand if your website homepage is busier than you are.
  9. You might be a Challenger Brand if you think Truck Wraps involve beat boxing and chill rhymes.
  10. You might be a Challenger Brand if flyers with pictures of your marketing plan are posted on telephone poles all around town.

Actually, you might be a Challenger Brand if you’re being out-resourced by your competitors. Generally, this means being outspent, but can also mean that your competitors may have greater distribution, larger sales force or just better brand awareness. As the Champion of the Challenger Brand, we help companies take on their better-resourced competitors and win. If you need a formal assessment to determine if you might be a Challenger Brand, just let us know at editor@gumas.com.

Until next time…

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